Web Redesign · Sample Client
How we rebuilt a booking flow and lifted conversions 40%
A focused redesign that turned a confusing multi-step form into a one-screen booking experience.
Overview
The client was losing leads at the booking step. We rebuilt the flow end-to-end and shipped a faster, clearer path to book.
The challenge
A booking flow that lost people at every step
The original five-step form dropped nearly half of users before completion. Mobile was worse.
Our approach
How we attacked the problem
Mapped the drop-off
We instrumented each step and found the calendar picker was the cliff.
Collapsed five steps to one
Everything the user needs on a single screen, progressively revealed.
Validated on mobile first
Designed for thumbs, then scaled up to desktop.
The solution
What we shipped
A single-screen booking experience with inline validation and a persistent summary.
+40%Booking conversions
u221255%Form abandonment
6 wksDesign to launch
The new site books clients while we sleep. Conversions are up and support tickets are down.
Jane Doe, Owner — Sample Client LLC